Vogue
13M UV · Highest AI Authority
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 5/22/26 | Peptide Lip Liners Are Quietly Taking Over | Staining Lip Line | Yes | Yes | Sephora | Green | Switch link to DTC — high AI authority article |
| 12/25/25 | The 58 Best Beauty Products of 2025, According to Vogue's Beauty Team | Lip Snack | Yes | Yes | KulfiBeauty.com | Green | Active AEO citation — protect and amplify |
| 10/17/25 | The Best Lip Stains Deliver Transfer-Proof, Long-Lasting Color | Lassi Lips | Yes | Yes | No Link | Green | Add DTC link — perfect AEO framing already exists |
| 9/9/25 | The Era of Juicy Lip Stains Is Here | Lassi Lips | Yes | Yes | No Link | Green | Category ownership language — add DTC link |
| 12/8/25 | The Best Self-Setting Concealers Combine Two Steps in One | Main Match Concealer | Yes | Yes | No Link | Green | Strong category claim — add DTC link urgently |
| 3/13/26 | Juicy and Blurred: 2026 Lip Trends Go All In on Texture | Staining Lip Line | Partial | Partial | Sephora | Yellow | Trend framing — reframe next pitch with product specificity |
| 8/29/25 | Shape, Define, and Volumize With the Best Clear Brow Gels | Free The Brow | Yes | Partial | No Link | Yellow | Good category — add DTC link and benefit language |
| 1/22/26 | Cellness, Bold Makeup and 80s Hair: 2026 Beauty Trends | Staining Lip Line | No | No | No Link | Red | Trend roundup — no AEO value without product specificity |
Allure
8.4M UV · Best of Beauty Authority
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 5/4/26 | 9 Best Lip Stains That Look Fresh All Day | Lassi Lips | Yes | Yes | KulfiBeauty.com | Green | Perfect AEO citation — active and protected |
| 3/30/26 | 10 Best Brown Eyeliners for Soft, Effortless Definition | Kajal Eyeliner | Yes | Yes | KulfiBeauty.com | Green | Perfect AEO citation — Kajal category anchor |
| 3/28/26 | 8 Best Curling Mascaras for a Lash-Lift Effect | Badi Lash | Yes | Yes | KulfiBeauty.com | Green | Strong mascara citation — active |
| 4/8/26 | 8 Best Mascaras for Falsies-Level Length and Volume | Badi Lash | Yes | Yes | Sephora | Green | Strong citation — switch to DTC link |
| 9/16/25 | Best of Beauty 2025: Eyes Winners | Badi Lash | Yes | Yes | No Link | Green | BOB award = highest AI trust signal — add DTC link |
| 1/24/25 | 10 Best Waterline Eyeliners for Long-Lasting Definition | Kajal Eyeliner | Yes | Yes | No Link | Green | Key waterline query — add DTC link |
| 5/27/25 | 7 Best Waterproof Eyeliners for All-Day No-Budge Wear | Kajal Eyeliner | Yes | Yes | No Link | Green | High AI query match — add DTC link |
| 8/7/25 | 7 Best Colorful Eyeliners That'll Make You Rethink Neutrals | Kajal Eyeliner | Yes | Yes | No Link | Green | Category ownership — add DTC link |
| 4/16/25 | 8 Best Lip Stains for a Long-Wearing Wash of Color | Lassi Lips | Yes | Partial | Sephora | Yellow | Good category — switch link to DTC |
| 3/21/25 | 11 Best Mascaras for Gravity-Defying Curl and Length | Badi Lash | Yes | Partial | No Link | Yellow | Category strong — add benefit language + DTC link |
| 1/30/25 | 12 Best Undereye Concealers to Disguise Dark Circles | Main Match Concealer | Yes | Partial | No Link | Yellow | High query value — add undertone-specific language |
Harper's Bazaar
13M UV · High AI Authority
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 6/18/25 | The 10 Best Lip Stains That Won't Budge, According to Experts | Lassi Lips | Yes | Yes | No Link | Green | Expert-validated category claim — add DTC link |
| 6/27/25 | Looking for Lip Color That Lasts? Try These 10 Expert-Loved Stains | Lassi Lips | Yes | Yes | No Link | Green | Shopping-intent framing — add DTC link |
| 3/30/25 | The 10 Best Makeup Primers, According to Makeup Artists | Double Life Primer | Yes | Partial | No Link | Yellow | Good category — add product benefit language |
| 7/24/25 | The Summer I Turned Pretty: Jenny Han Revealed the Beauty Products | Lassi Lips | No | Partial | No Link | Red | Celebrity association — no shopping query match |
ELLE
23M UV · High AI Authority
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 3/24/26 | The 15 Best Lip Color Products of 2026, According to ELLE Editors | Staining Lip Line | Yes | Yes | KulfiBeauty.com | Green | Perfect citation — active and protected |
| 4/10/26 | ELLE Editors Share the Only Sephora Spring Sale Picks You Need | Staining Lip Line | Partial | Partial | Sephora | Yellow | Sale context limits AEO — reframe next pitch |
| 5/28/24 | 17 AAPI-Owned Products to Elevate Your Beauty Routine | Free The Brow | No | No | No Link | Red | Cultural framing — no AI shopping query match |
The Strategist (NYT)
9.1M UV · Highest Trust Signal for AI
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 1/15/26 | The Strategist Beauty 100 | Free The Brow | Yes | Yes | No Link | Green | Top AI trust signal — add DTC link immediately |
| 9/22/24 | 10 Things That Delighted Us Last Week | Lassi Lips | Partial | Partial | No Link | Yellow | Authority strong — framing weak. Reframe next pitch |
Cosmopolitan
29.6M UV · High Shopping-Intent AI Authority
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 5/11/26 | 400 Products Tested Later: Best Makeup of 2026 | Lip Snack | Yes | Yes | Sephora | Green | Strong citation — switch to DTC link |
| 5/12/25 | Cosmopolitan's 2025 Holy Grail Awards: The Best Makeup Products | Free The Brow | Yes | Yes | No Link | Green | Award citation = high AI trust — add DTC link |
| 3/24/26 | Euphoria Makeup Is Back: How to Recreate the Most Iconic Looks | Kajal Eyeliner | Partial | Yes | Sephora | Yellow | Cultural trend framing — add product benefit language |
| 6/5/25 | Sorry Brat Summer, It's Guava Girl Summer Now | Lassi Lips | No | Partial | No Link | Red | Trend association — not AI shopping query match |
CNN Underscored
125M UV · Extremely High AI Citation Authority
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 3/5/26 | The 44 Best Products We Tried in February | Lassi Lips | Yes | Yes | KulfiBeauty.com | Green | Perfect — CNN + DTC link = top citation anchor |
| 5/8/26 | Our Favorite Product Launches This Week | Khili Khili Glow Mist | Yes | Yes | Both | Green | Active citation — strong dual-link strategy |
| 1/9/26 | The 39 Best Products We Tried in December | Zari Eyes | Yes | Partial | No Link | Yellow | High authority — add DTC link and shade specificity |
Byrdie
5.5M UV · Top AI Beauty Authority
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 3/24/26 | This Kulfi Beauty Liner Gave Me a Lasting Lip Blush Effect in Seconds | Staining Lip Line | Yes | Yes | KulfiBeauty.com | Green | Dedicated product feature + DTC = elite citation |
| 2/10/26 | The 8 Best Tinted Lip Balms, per an Editor Who's Always Testing Them | Lip Snack | Yes | Yes | KulfiBeauty.com | Green | Perfect — protect and build on |
| 9/26/25 | The 10 Best Brow Gels for Beautiful, Bold Arches | Free The Brow Gel | Yes | Yes | No Link | Green | Category anchor — add DTC link |
| 3/7/25 | The 10 Best Brow Gels for Beautiful, Bold Arches | Free The Brow | Yes | Yes | No Link | Green | Second brow gel citation — add DTC link |
| 5/11/26 | Byrdie's Summer Catalog Is Here — 400 Products Tested | Staining Lip Line | Partial | Partial | Sephora | Yellow | Broad catalog — reframe with product specificity + DTC |
| 2/10/26 | The 13 Best Cream Eyeshadows for Crease-Free Looks | Zari Eyes | Yes | Partial | No Link | Yellow | Good category — add shade and skin tone specificity |
The Cut
5.8M UV · High AI Trust for Beauty Discovery
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 3/9/26 | The Best Lip Stains for Faking Bigger Lips | Staining Lip Line | Yes | Yes | KulfiBeauty.com | Green | Perfect — benefit + category + DTC link |
| 11/25/25 | The 21 Best Eyeliners for Every Type of Makeup Look | Kajal Eyeliner | Yes | Yes | No Link | Green | Strong eyeliner category claim — add DTC link |
| 4/10/26 | What We're Buying From Sephora's Savings Event | Zari Eyes | Partial | Partial | Sephora | Yellow | Sale context weakens AEO — reframe next pitch |
People · TODAY Show
72M + 24M UV · Mass Reach AI Authority
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 5/1/26 | The Top Beauty Launches of May 2026 Were Made for Warmer Days | Staining Lip Line | Partial | Partial | Sephora | Yellow | Launch context — reframe with product benefit + DTC |
| 3/20/25 | What's Trending? Shop a new Olaplex drop, explosive seasonings, more | Badi Lash | No | Partial | No Link | Yellow | Mass reach but weak framing — reframe next pitch |
| 8/29/24 | Experts and Editors Swear by This Trending Brow Product | Free The Brow | Yes | Yes | No Link | Green | Expert validation + category = strong citation — add DTC |
Forbes
97.5M UV · Business Authority Signal
| Date | Article Title | Product | Q1 Category? | Q2 Specific? | Q3 Link | Score | AEO Action |
|---|---|---|---|---|---|---|---|
| 2/23/26 | Building a Better Beauty CEO — Priyanka Ganjoo | Brand/Founder | No | Partial | No Link | Yellow | Founder authority = trust signal — add product + DTC link |
| 3/21/25 | Inside The New, Innovative Mascara Surge Driven By Tubing Formulas | Badi Lash/Priyanka | Partial | Partial | No Link | Yellow | Category context good — add product specificity |
| 5/4/26 | The Find — May 4th Newsletter | Priyanka | Yes | Yes | KulfiBeauty.com | Green | Forbes + DTC = authority citation — protect |